Candidata al Premio Miradas de Mujer 2025 por su liderazgo transformador en comunicación corporativa
Con 24 años de trayectoria en comunicación estratégica, Lorena Trelles Guzmán postuló al Premio Miradas de Mujer 2025, destacando su rol como arquitecta de reputación corporativa en sectores clave como energía, infraestructura y telecomunicaciones. Actual Jefa de Relaciones Públicas en Luz del Sur y Presidente del Comité de Comunicaciones del Sector Eléctrico (SNMPE), su trabajo ha redefinido los estándares de comunicación empresarial en el Perú.
MOTIVOS DE SU CANDIDATURA
🎯 LOGROS TRANSFORMADORES
Luz del Sur (2023-actualidad):
Lideró el rediseño de marca (nuevo brandbook e implementación en infraestructura).
+2 millones de soles en cobertura mediática positiva con notas propias.
Formó 73 embajadores de marca y 5 nuevos voceros corporativos.
Socios del Aeropuerto de Lima (2022-2023):
Comunicación estratégica para el megaproyecto de ampliación del Aeropuerto Jorge Chávez (10,000+ colaboradores).
+3 millones de soles en valorización mediática del proyecto.
UNNA Infraestructura/Aenza (2018-2021):
Libro “Mujeres Batalla”: Documental pionero sobre mujeres en infraestructura.
9 millones de soles en cobertura positiva para proyectos como Línea 1 del Metro de Lima.
🌐 EXPERIENCIA MULTISECTORIAL
Energía (Luz del Sur, SNMPE)
Infraestructura (Aeropuertos, Metro de Lima, Rutas de Lima)
Telecomunicaciones (Red Dorsal Nacional de Fibra Óptica)
Sector Público (Minsa, Municipalidad de San Borja)
📚 FORMACIÓN DE ALTO IMPACTO
Maestría en Comunicación Corporativa (Universidad Complutense de Madrid)
Especializaciones clave:
Gestión de Conflictos Sociales (CENTRUM PUCP)
Experiencia del Cliente – CX (UPC)
Desarrollo Sostenible (ESAN, segundo puesto de promoción)
FRASE CLAVE
“La comunicación no es solo transmitir; es construir confianza, reputación y legado en cada interacción”
IMPACTO MEDIBLE
✅ +15 millones de soles generados en cobertura mediática positiva para sus empresas
✅ 100+ voces formadas en sus 24 años de carrera
✅ 5 sectores económicos transformados con sus estrategias de comunicación
Una crack en todo!
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